Friday, October 26, 2007

Cadbury India


Cadbury India doesn't define a mission but core purpose.

Core Purpose

At Cadbury Schweppes, our core purpose is "Working together to create brands people love".
The core purpose captures the spirit of what we are trying to achieve as a business.
We collaborate and work as teams to convert products into brands.

Vision

To align with our core purpose, Cadbury India has defined its Vision as "Life Full Of Cadbury and Cadbury Full of Life".

Cadbury India will participate in many spaces of consumer life through a cache of product offerings - be it chocolates or snacks or gum.

We believe that work and fun can co-exist beautifully. Therefore at Cadbury India, it's all about work hard, play harder!. We bring moments of delight to our consumers everyday and every time. Therefore, we strongly believe that the people who create these products should also have fun while doing so.

Core Values

We make, market and sell unique brands, which give or bring pleasure to millions of consumers around the world everyday.

We are an international company, proud of our long heritage, respectful of the social and natural environment in which we operate, supportive of our consumers, customers and colleagues, and above all, we are passionate about success.

This success has been built upon understanding the needs of our consumers, customers and other stakeholders and by operating to a clearly defined set of values. But around us the world changes. The obligations of business to society have broadened. Yet, at the same time we want to ensure the continuation of our own heritage.

Website: http://www.cadburyindia.com

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